With the advent of the nation’s “Shale Gale,” workers have poured into the oil and gas industry by the thousands, and with them incredible demand for a unique breed of clothing and equipment that can withstand the harshest, hottest, most dangerous conditions. And so, “frackwear” was born.
Retailers have been overwhelmed with demand for battle-tested equipment like well-built work boots and fire-resistant clothing, fueling projections that sales of protective clothing will eclipse $2.3 billion by 2017, according to Frost & Sullivan. Last year, sales climbed to $1.6 billion, up from $1.5 billion 2011, in large part due to the expansion of domestic oil and gas production.
We have seen an increase in demand domestically, especially in shale fields, that has been quite dramatic.
The red wing footwear company now making frackwear plans to open 12 new stores between Texas and North Dakota by the end of the year.